If your website isn’t hitting its mark, here are a few tips that could drastically improve search engine position and your conversion rates. As with most SEO, testing is an important factor, so whatever improvements you make to your website, make sure to test, test, test. By leaving this important step out, you are leaving money on the table.
Headline
An effective headline will capture your visitors’ attention and
draw them into your sales copy.
Simple changes to a headline have been known to produce as
much as a 1,900% increase in conversion rates. The headline is
the single most important part of your sales message. If they don’t read
past your headline, they will never reach the order button or your
sales message.
Here are 2 quick tips for writing effective headlines:
- Use a headline that asks a question that begs to be answered
- Create a headline that will stimulate curiosity
Drop Caps
Many people ignore the possibility of including a drop cap on
their sales page. However, through testing, it has shown to
increase conversion rates.
Colors
Psychologists have suggested that color impression can account
for up to 60% of the acceptance or rejection of a product or
service. Changing a few colors on your web site can instantly increase
your conversion rate.
Offer Strong Guarantees
Guarantees help alleviate any anxiety that potential customers may have. Guarantees will increase sales. However, a fact that many people are unaware of know is that guarantees will reduce return rates as well.
A longer guarantee will generally create fewer returns than a shorter
one.
Here are a couple of techniques that have often been found to be
successful in creating a guarantee:
- Circle or mark the guarantee to make it distinctive
- Use a guarantee icon that is eye-catching
P.S.
Putting a P.S on your sales page is the second most important element
of your sales page. Many visitors may not read your
entire sales message, but they will read your P.S. It’s frequency of being read is second only to the headline.
Bullets
Bullets are captivating, short, sweet, and pleasing to the eye.
Not to mention, all of the top marketers, historic and
present-day, use bullets. Clustered bullets offer eye appealing
interest for calling attention to key elements, as well as other benefits.
Tell a Story
Many people doing business online forget that they’re doing business with
REAL PEOPLE. Your visitors are able to connect and relate with your
experiences. Instead of thinking of you as a salesman, tell a story that will
allow them to directly relate to you as if the story was about them. You
probably have same hopes and desires that they have.
Background Color
A simple background color change can instantly increase your conversion rate. The most effective background colors include white, dark blue, grey, and black.
In Addition
Add Your Picture, and Contact Information
Post your online and offline contact information on your web
site so that your customers know that your business is solid.
You should always have a phone-number on your site. What reason
do people have to trust you if they cannot contact you? By
adding your contact information to your site, you add an extra
layer of credibility.
Use an email address with your URL extension: ie: info@onlinemarketgroup.com rather than @yahoo.com or @hotmail.net, etc. This also gives a sense of stability and it is a “professional address” for correspondence.
Once you have implemented some of these strategies, test your
sales copy on a small scale. Optimize your copy to it’s fullest
potential and then begin your major campaign.
Many online businesses do not test or ever optimize their sales message, landing pages, or forms.
Don’t make the same mistake! Test Everything
Posted by onlinemarketgroup 
