Remember those grammar school days when we had “show and tell” and your class mates came in with all kinds of goofy stuff, except every once in a while someone came to show and tell with something very cool that everyone wanted. Maybe Miss Wright was really right all along- she was a marketing genius!
Show and sell isn’t new, just forgotten. When you’re trying to expose potential customers to new ideas, it’s better to show them than to tell them about it. By showing them in some way what you have to offer, you give them something tangible to look at, touch and possibly even smell. You give them something they can react to or form a bond with. Most people are visual, so trying to convey a concept they have to visualize in their mind’s eye may be difficult, so show them what you are offering. This by no means is saying your clients are school children, but the very same concept of understanding new ideas still holds true. Concepts are difficult, but showing examples makes it easy. In today’s complicated fast paced stress-filled world, easy wins.
So what ways could you use to “Show and Sell”? We feel by far the most effective is video. What better way to show the masses what you have to offer is there other than a video? Not many. By creating a simple demonstration video, clients and potential clients could visualize your concept or technology in action. You don’t need to spend a lot of time making it pretty, quick and cheap works well too. The point of the video is when you see it, you get what it is, and you start to see how it can be used.
The beauty part of using video is that you can upload it to the internet and share it with as many individuals as you would like; if it becomes viral you hit the proverbial jackpot.
YouTube is the perfect place to park it, and if optimized properly, can open up countless opportunities for your business. If you’re using social media like Twitter, Linked In, or Facebook, you could plug in a link pointing to your video in the content of the message and blast it out using a pre planned SM marketing campaign. If you use Constant Contact email marketing, you could embed the video into the message with a little bit of creativity and you instantly have a captive audience.
These are just a few examples of how to use show and sell to build your business. Stop telling and start showing. It’s definitely more work, but in the end, you’ll be happy you made the investment.
Posted by onlinemarketgroup 
